Implementing a customer lifecycle is critical to serve your customers and to maximize every lead. We have nine years of experience helping small businesses grow with Lifecycle Marketing and we would love to share its power with you.

Lifecycle Marketing is ideal if you routinely serve customers and struggle with following up with leads, processing orders quickly, and if you want those customers to buy from you again. We've seen it all and are ready for your call.

What is a customer lifecycle?

A customer lifecycle is one of the best ways to show your customers that you care. Lifecycle Marketing (aka, customer lifecycle) is the strategy and process to attract, educate, deliver, and wow customers so they purchase from you again. It's more than lead generation. It's more of a practice of discipline to provide value well beyond the initial sale so they remain engaged and maintain a positive impression of your brand.

If you can outline the process from a customer first hearing about you to delivering their product or service, then you are a prime candidate for adopting Lifecycle Marketing in your business.

How can lifecycle marketing benefit my business?

Lifecycle Marketing provides many benefits for businesses of all sizes and industries.

  • Consistent customer experience
  • Measurable prospect and customer touches
  • Reduced errors and chaos during sales
  • Better investments in marketing campaigns and promotions
  • Reduced customer churn, higher customer lifetime value (LTV)
  • Lower customer acquisition costs (CAC)
  • Employee satisfaction and morale

At the end of the day, Lifecycle Marketing helps you serve more customers so you can rest assured every lead and customer service experience is a great one.

Why should a business implement a customer lifecycle?

A content strategy drives the higher-level purpose for creating content. It guides for the creators, publishers, and advertisers as to how (and why) content should be dispensed. With a clear objective, a content strategy guides you toward achieving it amid well-funded competition and industry changes commonly found in digital marketing.

Content marketing is a core component of a content strategy as it is primarily focused on the tactics and the resources. We like to segment this in creation, publishing, and distribution. That is, once you have created the content and connected it to a larger purpose for your organization, you will then distribute it.

Lifecycle Marketing sounds complicated. Is it?

Managing a customer lifecycle used to be very challenging for a small business, but with our training and guidance with today's technology, you can handle it. Before, you had to understand Boolean logic and really think like a programmer. Now, we can get your campaigns online so you can drag-and-drop your way around, execute timely campaigns, and streamline your operations to minimize manual labor.

Lifecycle Marketing was once reserved for the elites. Not anymore. We recommend that to achieve best results you should have at least one full-time employee dedicated to running your marketing to benefit from lifecycle marketing.