Probably by now, you have heard about how Facebook was involved in a controversy regarding how they handled user data and distributed it to third-parties without explicit user consent. Following the surge of media coverage and justified anger from users and privacy advocates, CEO Mark Zuckerberg, … Read more about How Facebook’s Recent Changes Affect Small Businesses
5 Tips to Build a Successful Lifecycle Marketing Campaign
Building a lifecycle marketing campaign can be intimidating for a small business owner if they haven't made one before. You don't want to lose your prospects or disappoint your customers, so quality is king when it comes to building an effective customer lifecycle campaign. After implementing nearly … Read more about 5 Tips to Build a Successful Lifecycle Marketing Campaign
How to Measure the Performance of Social Media Ad Agency
If you hire a social media advertising agency, how do you know they are delivering on your investment? This question is ambiguous for many small and medium-sized businesses that hire an outside social media marketing agency and lack the knowledge internally. The good news is that you don't have … Read more about How to Measure the Performance of Social Media Ad Agency
Small Businesses: Love Customers by Delivering Maximum Value
When you wake up in the morning, you don't tell yourself, "I want to visit a few sketchy websites and sign up for their newsletters." Instead, you likely make a concerted effort to avoid information and sources that are unreliable. You seek out information that delivers value time and time again. … Read more about Small Businesses: Love Customers by Delivering Maximum Value
Lifecycle Marketing Helps Small Businesses Scale
Every successful business owner eventually hits a plateau in their lead generation and customer conversion rates at some point during their growth, and that can be a scary prospect. When a dry spell happens, business leaders tend to opt for cranking up demand generation channels in a highly … Read more about Lifecycle Marketing Helps Small Businesses Scale
Why small businesses power their websites with WordPress
As a small business owner, you are probably more focused on serving your customers more than the technology that powers your website. However, there will come a time in every entrepreneur's journey when they will need to update their website and be able to maintain some aspects of it themselves. … Read more about Why small businesses power their websites with WordPress
