Return on Ad Spend (ROAS) = (Revenue derived from ad source) Divided By (Cost of ad source)
If you spent $1000 on a campaign in one month and it generated $5000 of revenue, then your return would be:
$5000 / $1000 = 5:1 or 500%
Return on Ad Spend (ROAS) = (Revenue derived from ad source) Divided By (Cost of ad source)
If you spent $1000 on a campaign in one month and it generated $5000 of revenue, then your return would be:
$5000 / $1000 = 5:1 or 500%