Probably by now, you have heard about how Facebook was involved in a controversy regarding how they handled user data and distributed it to third-parties without explicit user consent. Following the surge of media coverage and justified anger from users and privacy advocates, CEO Mark Zuckerberg, … Read more about How Facebook’s Recent Changes Affect Small Businesses
How to Measure the Performance of Social Media Ad Agency
If you hire a social media advertising agency, how do you know they are delivering on your investment? This question is ambiguous for many small and medium-sized businesses that hire an outside social media marketing agency and lack the knowledge internally. The good news is that you don't have … Read more about How to Measure the Performance of Social Media Ad Agency
How to not waste your money on Facebook or Twitter Ads
When it comes to marketing your business, Facebook and Twitter seem like a perfect method to drive traffic and generate leads. However, most small businesses that use social media advertising experience a steep learning curve and ultimately do not generate leads and sales for their business. I want … Read more about How to not waste your money on Facebook or Twitter Ads
