If you hire a social media advertising agency, how do you know they are delivering on your investment? This question is ambiguous for many small and medium-sized businesses that hire an outside social media marketing agency and lack the knowledge internally. The good news is that you don't have … Read more about How to Measure the Performance of Social Media Ad Agency
Small Businesses: Love Customers by Delivering Maximum Value
When you wake up in the morning, you don't tell yourself, "I want to visit a few sketchy websites and sign up for their newsletters." Instead, you likely make a concerted effort to avoid information and sources that are unreliable. You seek out information that delivers value time and time again. … Read more about Small Businesses: Love Customers by Delivering Maximum Value
Tips to Master Lifecycle Marketing for Small Business Success
Consider this common scenario in the business world: Your business is growing, but suddenly, you encounter a plateau in lead generation and customer conversion rates. This is a challenge many business owners face. The typical response is to increase investment in demand generation in a competitive … Read more about Tips to Master Lifecycle Marketing for Small Business Success
Why small businesses power their websites with WordPress
As a small business owner, you are probably more focused on serving your customers more than the technology that powers your website. However, there will come a time in every entrepreneur's journey when they will need to update their website and be able to maintain some aspects of it themselves. … Read more about Why small businesses power their websites with WordPress
How to not waste your money on Facebook or Twitter Ads
When it comes to marketing your business, Facebook and Twitter seem like a perfect method to drive traffic and generate leads. However, most small businesses that use social media advertising experience a steep learning curve and ultimately do not generate leads and sales for their business. I want … Read more about How to not waste your money on Facebook or Twitter Ads
Content strategy is no longer optional for small businesses
We have too much content out there, folks. (Or maybe in your case, not enough.) Content on the web today has become a commodity, and there’s a race to the bottom to drive the minimum of impact for the lowest price. It’s no surprise how we got here, but there’s hope for those who want to do content … Read more about Content strategy is no longer optional for small businesses
